Watch the Young ICCA Skills Training Workshop from ICCA 2024 Hong Kong

On 8 May 2024, Young ICCA and HK45 co-hosted a Skills Training Workshop titled “Beyond Bargaining: Understanding Human Behaviour in Negotiation” as part of the ICCA Congress 2024 in Hong Kong.

 

Participants explored the fascinating intersection of negotiation and human behavior, immersing themselves in the psychological underpinnings of negotiation strategy and decision-making.

 

Through interactive exercises and role-playing simulations, attendees analysed how to leverage negotiation psychology to their advantage in their negotiations. Topics included:

 

  • Interest-based negotiation and its persuasive power;
  • Game theory in win-win negotiation;
  • Anchoring in competitive bargaining; and
  • Framing and other unconscious biases.

 

The video footage of the Workshop is now available on the event page.